AI-powered leadership coaching

Your AI
Leadership Coach

North gives you a personal coaching companion that knows your team, your industry, and your leadership journey.

Built for managers across every industry

Retail Hospitality Healthcare Technology Food Service General

Features

Features built for real managers

Every tool you need to coach your team, track performance, and grow as a leader.

Context-Aware AI Coaching

Your coach knows your team members, their 1-on-1 history, pulse ratings, and active playbooks. No more explaining context — just ask.

1-on-1 Prep Assistant

AI reads each member’s history, overdue actions, and journal mentions to generate talking points. Built-in meeting timer and PDF export.

Team Health Pulse

Weekly green/yellow/red ratings for performance, engagement, and flight risk. Get alerts when someone’s been struggling for 3+ weeks.

Coaching Playbooks

6 guided multi-step workflows for new hires, underperformers, team building, peak season, and more. AI coaching at every step.

Daily Huddle Generator

Generate a tailored morning team script in seconds. Industry-specific focus areas and energy-setting openers.

Weekly Digest

AI-generated summary of your coaching activity. Journal themes, 1-on-1 gaps, overdue actions — all in one card every Monday.

Coaching Journal

Daily reflections that feed into your AI coach’s context. The more you journal, the better your coaching gets.

Promotions Tracker

Track active campaigns and promotions. Your coach references them when discussing sales strategy and team coaching.

Smart Dashboard

Your daily home screen. Attention alerts, quick actions, team overview with pulse dots, and active playbook progress.

Skip-Level View

Track managers you oversee. Status indicators, coaching notes, and AI-powered prep for skip-level 1-on-1s.

Product

See it in action

Every tool a modern manager needs, in one place.

northcoach.app

Monday, April 13

Good morning, Alex

A

2 overdue action items and 1 team member with a declining pulse

Ask Coach

Prep 1-on-1

Gen Huddle

Journal

Weekly Digest

New

Completed 5 of 8 scheduled 1-on-1s — up from 3 last week

Maria's engagement dropped to yellow for the 2nd consecutive week

New hire playbook for David is 60% complete — next step: week 3 check-in

How It Works

Up and running in minutes

Three steps to better leadership.

1

Choose your industry

Retail, hospitality, healthcare, tech, food service — North adapts KPIs, frameworks, and scenarios to your world.

2

Set up your team

Add your direct reports with their roles and context. North remembers everything — strengths, development areas, meeting history.

3

Start coaching

Ask anything. Prep for tough conversations. Track your team's health. Your AI coach gets smarter with every interaction.

Industries

Tailored to your industry

North adapts its KPIs, coaching frameworks, and scenarios to your world.

Retail

Stores, showrooms, and physical retail

Key KPIs

Conversion rates UPT ATV NPS attachment rates shrinkage

Hospitality

Hotels, resorts, and guest services

Key KPIs

RevPAR ADR occupancy guest satisfaction F&B revenue

Healthcare

Clinics, hospitals, and care facilities

Key KPIs

Patient satisfaction wait times staffing ratios compliance

Technology

Software, engineering, and tech teams

Key KPIs

Sprint velocity cycle time deployment frequency MTTR

Food Service

Restaurants, fast food, and food service

Key KPIs

Speed of service food cost labor cost order accuracy

General

Any management role

Key KPIs

Team productivity engagement retention goal completion

Pricing

Simple, transparent pricing

Start free. Upgrade when you're ready. No surprises.

Free

Get started with AI coaching

$0 forever
  • 30 AI coaching messages per day
  • Up to 5 team members
  • 1-on-1 tracker with AI prep
  • Dashboard with weekly digest
  • Google Drive sync
  • Custom coach name
Start Free
Most Popular

Pro

The full leadership toolkit

$19 per month
  • Unlimited AI coaching messages
  • Unlimited team members
  • All 16 conversation templates
  • Coaching playbooks with AI per step
  • Coaching journal
  • Daily huddle generator
  • Team health pulse
  • Promotions tracker
  • Meeting timer + PDF export
  • All 3 themes
  • Up to 3 skip-level managers
  • Everything in Free
Get Started

Team

For managers of managers

$12 per user / month
  • Everything in Pro
  • Unlimited skip-level managers
  • Org-wide visibility (coming soon)
  • Shared team roster (coming soon)
  • Priority support
Contact Us

Compare Plans

Feature comparison

See exactly what you get at every tier.

Feature Free Pro Team
AI messages/day 30/day Unlimited Unlimited
Team members 5 Unlimited Unlimited
1-on-1 tracker
AI prep for 1-on-1s
Meeting timer
PDF export
Coaching journal
Daily huddle generator
Team health pulse
Coaching playbooks
Promotions tracker
Skip-level / My managers Up to 3 Unlimited
Themes Dark only All themes All themes
Google Drive sync
Custom coach name

Testimonials

Managers lead better with North

Hear from leaders who transformed their coaching.

"North helped me prepare for a difficult PIP conversation I'd been dreading. The SBI framework suggestion was exactly what I needed."

AM

Alex M.

Retail Store Manager

"I used to spend 30 minutes prepping for each 1-on-1. Now North does it in 5 seconds and the suggestions are better than what I'd come up with."

SK

Sarah K.

Engineering Manager

"The team pulse feature caught that one of my team members was disengaged before I even noticed. Saved me from losing a great employee."

JT

James T.

Hotel GM

FAQ

Frequently asked questions

Everything you need to know about North.

North is an AI-powered leadership coaching platform designed for frontline and mid-level managers. It combines a context-aware AI coach with practical tools like 1-on-1 prep, team health pulse, coaching playbooks, and daily huddle generators — all tailored to your industry.

North is built for anyone who manages people — store managers, engineering leads, hospitality GMs, healthcare supervisors, restaurant managers, and more. Whether you manage 3 people or 30, North helps you coach better and stay organized.

North’s AI coach builds context from your team data, 1-on-1 history, journal entries, pulse ratings, and active playbooks. When you ask a question, the coach already knows your situation — no need to re-explain. It’s like having a leadership mentor who’s always up to speed.

Yes. Your data is stored on your own Google Drive account — North never stores your team data on its servers. Authentication uses Google OAuth with encrypted JWT sessions. You can disconnect and delete your data at any time.

Absolutely. The Free plan includes 30 AI coaching messages per day, up to 5 team members, 1-on-1 tracking with AI prep, a weekly digest, and Google Drive sync. No credit card required.

Pro unlocks the full toolkit for individual managers: unlimited AI messages, coaching playbooks, journal, huddle generator, pulse tracking, and more. Team adds everything in Pro plus unlimited skip-level manager tracking — ideal for directors or VPs who manage other managers.

No. North is a web app that runs in your browser. Just sign in with your Google account and you’re ready to go. It works on desktop, tablet, and mobile.

Start your journey

Ready to find your direction?

Join managers who lead better with North.

Start Free — No Credit Card